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He's portrayed as an accidental main villain on the Webcomic Hello Cthulhu, though he retains his good nature.

Pompompurin was portrayed as the The Knight of Happiness Land and is described as humorous, compassionate but careless.

Pompompurin performed in the Sanrio musical - Happiness Land, which toured around Asia in 2007.

He was voted "Most Popular Sanrio Character" three times for the years 1997, 20 in The Strawberry News, a magazine published by Sanrio.

He secretly likes it when the wind blows Pompompurin's beret off, so he can retrieve it! Pompompurin's best friends include a hamster called Muffin, a mouse named Scone, and a bird named Custard who loves to steal Pompompurin's hat and perch on his head. He perks up when he hears his owners say "Let's go out!" and he'd rather not hear "Stay!"

He's a laidback dog who loves soft stuff and easily makes friends. He also spends a lot of time sleeping (one could say he has a talent for it!), doing 'purin aerobics,' and hanging out with his best friends. Pompompurin loves drinking milk and eating cream caramel pudding that his mother makes. Pompompurin's interest is collecting shoes, which includes his owner-father's leather shoes, one of his owner-mother's sandal, etc. His trademark is his brown beret that is always on top of his head. Pompompurin lives in his own basket in the entrance hall of his sister-owner's house.

Purin was born on a sunny day on April 16th. The licensing platform has extensive experience with some of the world’s most recognizable IPs, from Japan’s Pokemon franchise to the Pac-Man video game series.Īlifish recently bagged a top industry award in Las Vegas for its collaboration with the Louvre Museum in Paris.Pompompurin ( ポムポムプリン, Pomupomupurin) is a good-natured Golden Retriever dog character introduced by the Japanese company Sanrio in 1996. “The platform plans to develop and sell products based on all these characters while leveraging its own resources to provide consumers with high-quality IP goods ,” Wu Qian, Vice President of Alibaba Digital Media and Entertainment Group and President of Alifish, shared in an announcement last week. In fact, the rabbit’s cheeky and playful personality helped Kuromi rank third in popularity in China this year, according to a recent survey by Sanrio.

Character rankings in China this year, based on a survey of local consumers. “We are very optimistic about the huge potential of the Chinese market, and look forward to more connections and interactions with Chinese consumers,” said Kiyoshi Saito, President of Sanrio Overseas Business Unit, in a statement.Īnd while these Sanrio heavyweights remain among the company’s most recognizable brands, impish side-character Kuromi – easy to spot with a black and pink jester hat – unexpectedly rose to prominence over the last year among Chinese shoppers. This includes iconic girl Hello Kitty, pastry-puppy hybrid Cinnamoroll and black-eared pooch Pochacco, as well as pink-bonneted rabbit My Melody and her arch-rival Kuromi. Sanrio, the Japanese company behind the pop culture phenomenon Hello Kitty, has partnered with Alibaba Picture’s intellectual property (IP) licensing platform Alifish to drive growth in China and increase the local presence of dozens of anthropomorphic characters.Īs part of a five-year master licensing agreement, Alifish will release products featuring the company’s stable of 26 adorable cartoonish creations beloved by consumers of all ages from 2023.